Notice how it seems like every player is wearing the same cleats this year?
Well, according to Nike almost 40% of the World Cup roster is sporting their new Mercurial Vapor VI boots. Originally endorsed by Portugal's Cristiano Ronaldo, the colorful kicks are catching on for more than their fashion-savvy model.
Check out the inside scoop on what makes the boot so desirable here on Yahoo! Sports.
Pick up your own pair on Eurosport for a cool $400 here: