Argentina's Head Coach Diego Maradona declared that if his team won the World Cup, he would streak nude through the streets of Buenos Aires. Well, the trend is catching on.
If Argentina wins, Pepsi will join Maradona and drop their label in a show of solidarity.... and bold brand positioning. With the recent developments in the Cup favorites Spain and Brazil's first games, Argentina's definitely gaining some points and chance to make this possibility real.
Check out the full article from AdAge: